Have you ever googled your business, product, or service and not seen your website on the first (or even second!) results page? Furthermore, did you wonder why this is and how you can improve your ranking? The ‘why’ is easy to answer. Your competitors use SEO services to ensure they rank higher on search engine results.
SEO Services – A quick refresher on SEO
We’ve written about SEO once or twice before. Still, in a nutshell, SEO (or Search Engine Optimisation) is understanding user behaviour, thereby increasing the visibility of your website on search engines such as Google. And we all know increased visibility equals increased traffic.
Let’s discuss the ‘how’ of SEO and where it comes into play. With great SEO, you can increase quality traffic to your website. Undoubtedly, higher traffic leads to higher close and conversion rates and increased market shares. Moreover, it also helps you build brand credibility and establish brand awareness. All this while tying together all your online marketing efforts with a neat SEO bow.
If everyone is doing SEO, is anyone doing SEO?
Yes, and yes! Google is great at what it does and tailors search results to each individual and geographical location. That’s why if you google specific keywords from your computer in Cape Town, you won’t get the same results as someone googling the exact same keywords from India. So yes, even though it feels like everyone is doing SEO, you don’t need to compete against the whole world; you’re competing against your close competitors. Obviously, geographical location isn’t the only factor Google takes into account. Still, the same is true for many other metrics that search engines consider when compiling search results for a specific user.
You may think SEO is just a passing fad, or it doesn’t matter whether you do SEO or not. We’ve got news for you! Think about it. What would search results look like if there were no SEO services? Would pages just be displayed randomly? To explain in more detail. Will the Search Engine/s, such as Google, consider specific criteria? Or will the results be displayed regardless of the search terms used, how well the site matches your criteria, or how well it is built? Without SEO services, search results would be complete havoc. You’d get lost among the sea of noise. It would be impossible to find anything online unless you know exactly what you’re looking for. Even then, you still might not find it.
Thankfully, SEO does exist and search results are manageable. Usually, it isn’t even necessary to scroll down the first page, never mind clicking through to page two of search results! Suppose you’re still not doing SEO while your competitors are. Your potential customers will click through to your competitors’ sites without seeing or hearing about you. In such a case, you will lose out on valuable business.
SEO SERVICES: ITS NEVER TOO LATE TO START!
You might feel like it’s too late in the game to start with SEO. Furthermore, your competitors have been doing it for so long or are so good at it that you feel like you can’t even compete. The good news is you don’t need to give up! Luckily, at DMN Creative, we’re good at what we do. Like really good. Contact us so we can help you outrank your competitors and increase traffic to your site.